Durex Train Tunnel

Durex in Australia commissioned Spinach, Melbourne with the delicate task of communicating the benefit of Durex Play lubricant in an environment that is increasingly draconian about promoting products such as condoms and lubricants. This point of sale poster for Durex Play Lubricant had to have a perceived ‘G’ rating with the potential to be displayed in pharmacies and convenience stores. Clearly trains and tunnels ooze with sexual innuendo. However the wreckage concept complicates the metaphor…

Credits

The Durex Play Lubricant ad was developed at Spinach, Melbourne, by creative director Frank Morabito, art director Simon Cooper and photographer Doug Byrnes.