Durex Play is being promoted as the product for whatever is on the minds of Italian men and women in this campaign of sexual innuendo from McCann Erickson, Milan. Swallow, bone, bolt, balls, cock, sausage, cherries, pearl necklace, knockers, beaver and more…
Credits
The On Your Mind campaign was developed at McCann Erickson, Milan, Italy, by executive creative directors Federica Ariagno and Giorgio Natale, art director Erick Loi, copywriter Francesca Pagliarini, and illustrator Sergi Sanchez.
What is the crazy guy with the cross and animal supposed to be for?
Looks like St Francis and the monkey he rescued.