Duracell Lasts Longer Sorry

More on the Duracell Lasts Longer campaign, from 2007. This set of print advertisements leaves little to the imagination. Every parent will remember disabling a toy, or have a childhood memory of having the same done. Oh the power of batteries! The line here: “Duracell lasts longer, much longer. Sorry!”

Credits

The Duracell Lasts Longer campaign was developed at Ogilvy, South Africa, Johannesburg, by executive creative director Gerry Human, art director/stylist Robyn Bergmann, copywriter Bridget Johnson, and photographer Clive Stewart.

Via Alexandru Micu, Adverbox

Neighbouring Posts

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Location (South Africa).

This entry was posted on Thursday, August 28th, 2008 at 7:30 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.