More on the Duracell Lasts Longer campaign, from 2007. This set of print advertisements leaves little to the imagination. Every parent will remember disabling a toy, or have a childhood memory of having the same done. Oh the power of batteries! The line here: “Duracell lasts longer, much longer. Sorry!”
The Duracell Lasts Longer campaign was developed at Ogilvy, South Africa, Johannesburg, by executive creative director Gerry Human, art director/stylist Robyn Bergmann, copywriter Bridget Johnson, and photographer Clive Stewart.