Duracell Lasts Longer Sorry
(Average: 4.00 out of 5)
Loading ...More on the Duracell Lasts Longer campaign, from 2007. This set of print advertisements leaves little to the imagination. Every parent will remember disabling a toy, or have a childhood memory of having the same done. Oh the power of batteries! The line here: “Duracell lasts longer, much longer. Sorry!”
Credits
The Duracell Lasts Longer campaign was developed at Ogilvy, South Africa, Johannesburg, by executive creative director Gerry Human, art director/stylist Robyn Bergmann, copywriter Bridget Johnson, and photographer Clive Stewart.
Neighbouring Posts
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Location 
(South Africa).
Posted in Inspiration, Print Press Posters Billboards
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(4.87 out of 5)
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