Duracell Lasts Longer Sorry

More on the Duracell Lasts Longer campaign, from 2007. This set of print advertisements leaves little to the imagination. Every parent will remember disabling a toy, or have a childhood memory of having the same done. Oh the power of batteries! The line here: “Duracell lasts longer, much longer. Sorry!”

Toy phone lasts longer in Duracell print advertisement


Clown toy lasts longer in Duracell print advertisement

Toy guitar lasts longer in Duracell print advertisement

Credits

The Duracell Lasts Longer campaign was developed at Ogilvy, South Africa, Johannesburg, by executive creative director Gerry Human, art director/stylist Robyn Bergmann, copywriter Bridget Johnson, and photographer Clive Stewart.