The Inspiration Room

Duracell Lasts Longer Much Longer

Duracell’s at it again, with a print advertisement from South Africa designed to get us thinking. If Duracell lasts longer, much longer, what does it last longer than? And what might you use Duracell batteries for in this case? A woman farewells her partner, heading off to serve in the Marines. What might she need batteries for now?

Credits

This Duracell ad was developed at Ogilvy South Africa, Johannesburg by creative directors Fran Luckin and Gerry Human, art director Martjie Louw and copywriter Taryn Scher.

Neighbouring Posts

« « No Fat Clips in Italy | Duracell Lasts Longer Sorry » »

Location (South Africa).

This entry was posted on Wednesday, August 27th, 2008 at 10:47 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Duracell, Ogilvy South Africa

Posted in Inspiration, Print Press Posters Billboards

One Response to Duracell Lasts Longer Much Longer

1. Asha says:

   June 22, 2009 at 9:24 am

   For vibrators! LOL

   Reply