Dunkin’ Donuts has released a new commercial promoting one of its core products, coffee. Working with Boston agency Hill Holliday the company went with the inspirational concept, “No matter what uphill battle you’re facing, you can take it on with a fresh cup of Dunkin’ Donuts coffee in hand”.
Dunkin Donut coffee drinkers converge on a hill, carrying briefcases, tires, parcels, laundry baskets, ladders, babies and donuts.
“More people get their coffee from Dunkin’ Donuts than anywhere else. For fifty years it’s been brewed fresh to keep you running at your best. No matter what uphill battle you’re facing, America runs on Dunkin’”
Click on the image below to play the video in YouTube
The Uphill Battle concept was developed at Hill Holliday, Boston, by chief creative officer Kevin Moehlenkamp, group creative directors Tim Cawley and Kevin Daley, copywriter Jeff Baxter, art director Bob Gates, agency executive producer Brad Powell.
Filming was shot by director Andrew Douglas via Anonymous Content.