German agency Dunkelziffer has released a disturbing PSA reminding viewers of the long term effects of sexual abuse on children, throughout their lives. Girls and women in the TV ad have their space invaded by long hairy phallic slug-like tentacles.
“If sexually abused children never get help, they never outgrow their trauma.” We’re shown the ways in which memories are triggered by the reading of a fairytale, mention of an uncle, the touch of a lover…
Click on the image below to play the video in YouTube
The Tentacle ad was developed at Red Rabbit, Hamburg, by creative directors Oliver Seltmann and Jan Fröscher, copywriters/art directors Joakim Reveman, Bjoern Ruehmann, Matthew Branning.