Drug Driving Tests in Queensland
Queensland Transport has launched a street advertising campaign this week reminding young drivers that police are conducting random drug tests on drivers. Police will conduct random roadside drug tests to detect any presence of THC (delta-9-tetrahydrocannibinol) – the active ingredient in cannabis/marijuana, methylamphetamine, also known as speed and ice, and MDMA (3 4-methylenedioxymethamphetamine) the active ingredient in ecstasy.
This is the street press component of a campaign launched in November 2007 which has included radio, street activity and internet pop ups. The Drug Driving Test campaign was developed at Junior, Brisbane, by creative director Steve Minon, copywriter Misha McDonald, and art director Sharon Edmonston.