Drinkwise Kids in Drink Cycle

Drinkwise Australia, an organisation promoting a more responsible drinking culture, is challenging Australian adults to consider the impact their behaviour is having on younger Australians.

Drinkwise Kids

Although drinking alcohol is often regarded as a ‘rite of passage’ for young people, it is important for parents to know that they have the power to have a positive influence on their children’s future drinking behaviour. “Kids absorb your drinking”.

Snags, for non-Australian viewers, are sausages for the barbecue.

Click on the image below to play the video.


The Drink Cycle ad was developed at Clemenger BBDO, Melbourne, by executive creative director James McGrath, creative director Ant Keogh, art director Tom Martin, agency producer Sevda Cemo.

Filming was shot by Mark Molloy via Exit Films, Melbourne.

Editor was Jack Hutchings at The Butchery.

Post production was done at Digital Pictures. VFX were produced at Iloura by Flame operator Chris Bettertidge, VFX supervisor Julian Dimsey and producer Magdalena Bisogni.