Dose.ca, a celebrity-focused site in Canada, presents its online coverage of celebrity news with print advertisements featuring three of the world’s most talked about names in the world, Paris Hilton, Tom Cruise and Amy Winehouse. Paris Hilton’s profile is presented in chewing gum, Tom Cruise in plastic building blocks, and Amy Winehouse in unravelled knitting mode.
“Watch them form. Watch them unravel”
“Build them up. Break them down”
The Celebrity News campaign was developed at Rethink Canada, Vancouver, by creative director Chris Staples and Ian Grais, art director Rob Tarry, copywriter Lisa Lebedovich, producer Jim Leith.