Dose Celebrity Materials from Canada, a celebrity-focused site in Canada, presents its online coverage of celebrity news with print advertisements featuring three of the world’s most talked about names in the world, Paris Hilton, Tom Cruise and Amy Winehouse. Paris Hilton’s profile is presented in chewing gum, Tom Cruise in plastic building blocks, and Amy Winehouse in unravelled knitting mode. Amy Winehouse print advertisement

“Watch them form. Watch them unravel” Paris Hilton print advertisement
“Chew them up. Spit them out” Tom Cruise print advertisement

“Build them up. Break them down”


The Celebrity News campaign was developed at Rethink Canada, Vancouver, by creative director Chris Staples and Ian Grais, art director Rob Tarry, copywriter Lisa Lebedovich, producer Jim Leith.

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