Don’t Ignore Me in China

UNICEF China is reminding the Chinese public to remember the 1.5 million underprivileged children in the country during the lead up to the Beijing Olympics. A statue of a homeless boy appears to be partially see-through.

Credits

The UNICEF campaign was developed at Ogilvy & Mather Shanghai by creative director/art director Kevin Lee, creative director Ng Fan, copywriters Derek Huang, Raymond Yung, Andrew Lok and Adams Fan, art directors Haibo Huang, Phoebe Liao and Stephen Zhong.

Neighbouring Posts

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Location (China).

This entry was posted on Saturday, July 5th, 2008 at 9:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.