Drive.com.au, the online car sales web site run by Melbourne newspaper The Age, has a humorous print advertising campaign showing the importance of research.
A fish merchant discovers that an enclosed truck would have been best after all. An albino woman realises that a convertible is not that great a purchase when driving in Australia. A stunt rider finds that size does count.
“Do your research before you buy. Drive. Drive.com.au in The Age”
The Drive Online campaign was developed at The Furnace, Sydney, by executive creative director Rob Martin Murphy, art directors Luke Duggan and Pais Giannakis, copywriter Andrew Allsop, with photographer Michael Hall.