Sara Lee‘s Ridsect Roach Trap is provided as the solution to cockroach invasion in an advertising campaign developed in Malaysia. Bathroom tiles, wallpaper and a carpet have roaches integrated into their design. The tagline: “Don’t Let Them Settle In”.
Credits
The Roach Trap campaign was developed at Lowe & Partners, Kuala Lumpur by executive creative director Adrian Miller, copywriter Christie Herman, art director Angie Sim, account supervisors Geraldine Yong and Nicole Wong, and photographer Thomas Chiang.
