Ridsect Do Not Let The Roaches Settle In

Sara Lee’s Ridsect Roach Trap is provided as the solution to cockroach invasion in an advertising campaign developed in Malaysia. Bathroom tiles, wallpaper and a carpet have roaches integrated into their design. The tagline: “Don’t Let Them Settle In”.

Bathroom tiles covered in roaches in Ridsect Roach Trap print ad


Wallpaper covered in roaches in Ridsect Roach Trap print ad

Carpet covered in roaches in Ridsect Roach Trap print ad

Credits

The Roach Trap campaign was developed at Lowe & Partners, Kuala Lumpur by executive creative director Adrian Miller, copywriter Christie Herman, art director Angie Sim, account supervisors Geraldine Yong and Nicole Wong, and photographer Thomas Chiang.

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