Diet 7Up for Elevator Small Talk and Emoticon Susan

Pepsi QTG has been promoting Diet 7Up with two well known television commercials, introducing Elevator Small Talk Tony and Emoticon Susan. These two office characters, found in most office buildings, represent the lightness of Diet 7Up. Justin Landry won a Craft award for best actor at the 2008 Bessies for his performance as Elevator Small Talk Tony. Jenn Buffett plays Emotion Susan.

Elevator Small Talk Tony

Click on the image below to play the Elevator Small Talk Tony video.

Click on the image below to play the Emoticon Susan video.


The Diet 7Up campaign was developed at BBDO Canada, Toronto, by executive creative director Jack Neary, creative director Ian MacKellar, copywriter Peter Ignazi, art director Carlos Moreno, agency producer Adrian Gunadi, account supervisors Natalya Lukie and Kelly McGuire, and advertiser’s supervisor Janelle Lister.

Filming was shot by director David Hicks at Sons and Daughters, Toronto, with director of photography Alar Kivilo and producer Jeff Darragh.

Sound was designed at Pirate. Post production was done at School Editing by editor Griff Henderson. Audio post production was done at Notch.