Portuguese coffee chain, Delta Cafés, is presented as the means to a wide-eyed experience of what the world has to offer in this print advertising campaign. Narrow views, surrounded by black, reveal slithers of balloons, a stadium, a tourist scene, and snow capped mountains. The first three were awarded a Bronze Lion at Cannes International Advertising Festival 2008.
Credits
The Wake Up campaign was developed at Euro RSCG Lisbon by creative directors/art directors/copywriters Paulo Pinto and Tiago Rebelo, using photography from Getty Images.
