The Inspiration Room

Dell IT through the Decades

Dell has a viral campaign playing on the inept IT approaches of the Baby Boom generation. Mike the IT guy is ignored by his colleagues in 1978, His only supporter on the team cable network G4 presenter Olivia Munn. The ad leaves little to the imagination, using camp comedy complete with wigs, toupees, false moustaches, bad make up jobs, and garish costuming.

“1978 The year IT could have run business better. 1988 the year IT could have made business faster. 1998 the year IT could have made business smarter. 2008 the year IT simplifies business”.

Click on the image below to play the video in YouTube

The IT Through the Decades ad links to the site betterin2008.com

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This entry was posted on Saturday, March 1st, 2008 at 8:48 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Dell

Posted in Inspiration, TV Ads Cinema and Online Videos

2 Responses to Dell IT through the Decades

1. mason says:

   April 19, 2008 at 4:03 am

   Fun extras on the campaign site can be found just by typing:

   “gadget”
   “desktop”
   “ringtone”

   http://www.betterin2008.com

   Reply

Trackbacks/Pingbacks

1. Viral Friday: Food Fight - ViralBlog says:

   March 14, 2008 at 9:51 pm

   [...] Dell made this viral video campaign playing on the inept IT approaches of previous generations. Mike the IT guy is ignored by his colleagues year after year as his company lets bad ideas drive business. Good thing he’s got Olivia Munn on his side. The IT Through the Decades ad links to the site betterin2008.com. (Source: Duncan’s TV) [...]

   Reply