Davenport underwear, manufactured in Australia by the Gazal Corporation, is featured in a cream pie fight in a TV ad released mid 2007. The plot is simple. 20 Men and women in their underwear slide down a yellow tube into a room supplied by a conveyor belt of cream pies. No instructions are required. Get everyone! The action is complicated by the arrival of jellies.
Music, “Bear Wrestle”, is performed by The StickupKids vs Three K (ex Machine Gun Fellatio).
Click on the image below to play the video in YouTube
The Davenport Pie Fight concept was developed at Love Communications, Sydney, by creative director Simon Reynolds, art director Mike Lind and agency producer John Lamble.