Crash at a mate’s place
(Average: 4.00 out of 5)
Loading ...The Western Australian Office of Road Safety is encouraging young drivers to plan ahead, not to drink and drive, with a print advertising campaign, “Crash at a mate’s place”. The homes of Nathan, Rob and Steve are portrayed as motels with advertising signs indicating different kinds of vacancy and special features. The tagline: “Crash at a mate’s place. Don’t drink and drive”.
Nathan’s Motel. Bed vacancy, cleanish rooms, being close to Maccas, late check-out.
Rob’s Motel. couch vacancy, free greasy breakfast, Foxtel, XBox, mates rates and on lawn parking.
Steve’s Motel. Floor vacancy, hot shower, food and sister, TV and room.
Credits
The Mate’s Place campaign was developed at Marketforce, Perth, by creative director Andrew Tinning, copywriter Murray Laird, art director Julia Elton-Bott, photographer Simon Westlake and retoucher Madeleine de Pierres.
Neighbouring Posts
« « Teen Drug Abuse at Home | Budweiser at Super Bowl 2008 » »
Location 
(Australia).
Posted in Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
Kofia Nyeusi on Carlton Draught Any Excuse: 
abbie on Happy Cows in TV Commercials: 
LEAH TOUGH on O2 Surprises with Ducks: 
Jessica Gauvreau on RSPCA and Domestic Violence: 
colin on O2 Surprises with Ducks: 
cheryl arrowsmith on O2 Surprises with Ducks: 
Tobias Jones on Carlton Draught Any Excuse: 
falguni on Stayfree Up For Anything: 
(4.85 out of 5)
[...] Reflection – DDB Sydney Amnesty International Freedom Week – Luke, Pete – Publicis Mojo, Auckland Office of Road Safety – Rob’s Motel, Steve’s Motel, Nathan’s Motel – Marketforce West Perth Olympus SP-570 ULTRA ZOOM CAMERA – Safari, Voyeur, P.I. – JWT Sydney [...]