Country Energy, a power company in NSW, Australia, commissioned Whybin\TBWA Sydney to develop an advertising campaign to show how they deliver essential services to country Australia.
Our apprenticeships help keep kids off the street. Country Energy’s apprenticeship program is one of the best in NSW. Hundreds have gained apprenticeships with us over the last six years. It brings job opportunities to rural communities and gives country kids careers to aspire to. Just another way Country Energy finds better ways to deliver essential services.
Our new apprentices have thousands of years of experience. Country Energy is the largest employer of indigenous apprentices in NSW. Twenty-two made the journey with us last year. We hope many more will in the years to come. It’s just another way Country Energy finds better ways to deliver essential services.
We go to great lengths to keep your dinner hot and your beer cold. To avoid supply interruptions to your home, our team of trained workers maintain power lines carrying up to 66,000 volts every day. It helps you enjoy the everyday pleasures of life. And it is just another way Country Energy finds better ways to deliver essential services.
The Country Energy campaign was developed at Whybin TBWA, Sydney, by executive creative director Garry Horner, creative director Matt Kemsley, art director Miles Jeffreys, copywriter Mark Cimarosti and photographer Daniel Linnet.