Cottees Jumper Nostalgia
Cottees strawberry jam is strong part of Australian culture, linked with the soft drink cordial company started in the early 1900s. This print advertisement reminds adults about the need to pass that culture on to the next generation. “One part of your childhood the kids will love.”
The Jumper ad, published in August 2008, was developed at DDB, Melbourne, by creative director Grant Rutherford, art directors/copywriters Michael Davey and John Akritidis, and photographer Hugh Peachey.