Cordaid Small Change, Big Difference

Cordaid, an international development organisation based in the Netherlands, won awards for outdoor advertising grappling with global poverty. The Cordaid organisation is structured around four programme sectors: Participation, Emergency Aid and Reconstruction , Health and Well-being and Entrepreneurship. This print advertising campaign features four Samburu men and women in drought-affected areas of Kenya posing like fashion models. Dutch readers are challenged to think about their buying behaviour. While we unthinkingly spend many millions, small amounts of money can make a big difference for people in need.

Aftershave Billboard for Cordaid

AFTERSHAVE € 35.-
Basics for a new home € 6.50.-

Aftershave Billboard for Cordaid

PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-

Aftershave Billboard for Cordaid

SUNGLASSES € 24.-
Access to water € 8 .-

Aftershave Billboard for Cordaid

HANDBAG €32.-
Food for a week € 4.-

Credits

The Cordaid campaign was developed at Saatchi & Saatchi, Amstelveen, by creative director Magnus Olsson, art director Tim Bishop, account supervisor Ard Krak, advertiser’s supervisor Alexandra van Nieuwenhuyzen, and photographer Calle Stoltz with producer Jan Willem Wiesenekker.

The People in Need campaign won a Silver Outdoor Lion at Cannes International Advertising Festival in 2007.

  • shubu

    why is there a guy holding a purse? or is it really a girl? if its a girl they should of put someone who actually looks like a girl on there

    • krys

      If you are concerned about whether the person looks like a guy or girl then you missed the entire point…

    • kjam

      seriously………

  • asdfas

    the one with the sunglasses is like: ok i don’t wanna hold this piece of metal any more, I want my WATER TO LIVE ! you’re so rich!

  • YUsuf Munim

    And how MANY EUROS DO YOU NEED FOR YOUR SERVICE?…YOU SPEND MONEY FOR THE SERVICE U DO RATHER THAN HELPING

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