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Cordaid Help for People in Need

Cordaid, an international development organisation based in the Netherlands, won awards for outdoor advertising grappling with global poverty.

The Cordaid organisation is structured around four programme sectors: Participation, Emergency Aid and Reconstruction , Health and Well-being and Entrepreneurship.

Aftershave Billboard for Cordaid

AFTERSHAVE € 35.-
Basics for a new home € 6.50.-

Aftershave Billboard for Cordaid

PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-

Aftershave Billboard for Cordaid

SUNGLASSES € 24.-
Access to water € 8 .-

Aftershave Billboard for Cordaid

HANDBAG €32.-
Food for a week € 4.-

Credits

The Cordaid campaign was developed at Saatchi & Saatchi, Amstelveen, by creative director Magnus Olsson, art director Tim Bishop, account supervisor Ard Krak, advertiser’s supervisor Alexandra van Nieuwenhuyzen, and photographer Calle Stolze with producer Jan Willem Wiesenekker

The People in Need campaign won a Silver Outdoor Lion at Cannes International Advertising Festival in 2007.

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Posted in Inspiration, Print

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One Response to “Cordaid Help for People in Need”


Bhatnaturally » Blog Archive » Cordaid: making the rich feel guity July 23rd, 2008 at 3:57 am

[...] Is the ‘mock supermodel’ take away from the seriousness of the subject? Or does it increase the irony? Rest of the ads are here. [...]



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