Cordaid Help for People in Need

Cordaid, an international development organisation based in the Netherlands, won awards for outdoor advertising grappling with global poverty. The Cordaid organisation is structured around four programme sectors: Participation, Emergency Aid and Reconstruction , Health and Well-being and Entrepreneurship.

Aftershave Billboard for Cordaid

AFTERSHAVE € 35.-
Basics for a new home € 6.50.-


Aftershave Billboard for Cordaid

PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-

Aftershave Billboard for Cordaid

SUNGLASSES € 24.-
Access to water € 8 .-

Aftershave Billboard for Cordaid

HANDBAG €32.-
Food for a week € 4.-

Credits

The Cordaid campaign was developed at Saatchi & Saatchi, Amstelveen, by creative director Magnus Olsson, art director Tim Bishop, account supervisor Ard Krak, advertiser’s supervisor Alexandra van Nieuwenhuyzen, and photographer Calle Stolze with producer Jan Willem Wiesenekker

The People in Need campaign won a Silver Outdoor Lion at Cannes International Advertising Festival in 2007.

Filed under: Billboards, Print

Tagged: ,

Location:

  • shubu

    why is there a guy holding a purse? or is it really a girl? if its a girl they should of put someone who actually looks like a girl on there

    • krys

      If you are concerned about whether the person looks like a guy or girl then you missed the entire point…

    • kjam

      seriously………

  • asdfas

    the one with the sunglasses is like: ok i don’t wanna hold this piece of metal any more, I want my WATER TO LIVE ! you’re so rich!

  • YUsuf Munim

    And how MANY EUROS DO YOU NEED FOR YOUR SERVICE?…YOU SPEND MONEY FOR THE SERVICE U DO RATHER THAN HELPING