Cordaid, an international development organisation based in the Netherlands, won awards for outdoor advertising grappling with global poverty. The Cordaid organisation is structured around four programme sectors: Participation, Emergency Aid and Reconstruction , Health and Well-being and Entrepreneurship.
AFTERSHAVE € 35.-
Basics for a new home € 6.50.-
PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-
SUNGLASSES € 24.-
Access to water € 8 .-
HANDBAG €32.-
Food for a week € 4.-
Credits
The Cordaid campaign was developed at Saatchi & Saatchi, Amstelveen, by creative director Magnus Olsson, art director Tim Bishop, account supervisor Ard Krak, advertiser’s supervisor Alexandra van Nieuwenhuyzen, and photographer Calle Stolze with producer Jan Willem Wiesenekker
The People in Need campaign won a Silver Outdoor Lion at Cannes International Advertising Festival in 2007.
why is there a guy holding a purse? or is it really a girl? if its a girl they should of put someone who actually looks like a girl on there
If you are concerned about whether the person looks like a guy or girl then you missed the entire point…
the one with the sunglasses is like: ok i don’t wanna hold this piece of metal any more, I want my WATER TO LIVE ! you’re so rich!
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And how MANY EUROS DO YOU NEED FOR YOUR SERVICE?…YOU SPEND MONEY FOR THE SERVICE U DO RATHER THAN HELPING