Cordaid, an international development organisation based in the Netherlands, won awards for outdoor advertising grappling with global poverty. The Cordaid organisation is structured around four programme sectors: Participation, Emergency Aid and Reconstruction , Health and Well-being and Entrepreneurship.
AFTERSHAVE € 35.-
Basics for a new home € 6.50.-
PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-
SUNGLASSES € 24.-
Access to water € 8 .-
Food for a week € 4.-
The Cordaid campaign was developed at Saatchi & Saatchi, Amstelveen, by creative director Magnus Olsson, art director Tim Bishop, account supervisor Ard Krak, advertiser’s supervisor Alexandra van Nieuwenhuyzen, and photographer Calle Stolze with producer Jan Willem Wiesenekker
The People in Need campaign won a Silver Outdoor Lion at Cannes International Advertising Festival in 2007.