The Inspiration Room

Cordaid Help for People in Need

Cordaid, an international development organisation based in the Netherlands, won awards for outdoor advertising grappling with global poverty.

The Cordaid organisation is structured around four programme sectors: Participation, Emergency Aid and Reconstruction , Health and Well-being and Entrepreneurship.

AFTERSHAVE € 35.-
Basics for a new home € 6.50.-

PINT OF BEER € 4.50.-
50 liters of fresh water € 1.50.-

SUNGLASSES € 24.-
Access to water € 8 .-

HANDBAG €32.-
Food for a week € 4.-

Credits

The Cordaid campaign was developed at Saatchi & Saatchi, Amstelveen, by creative director Magnus Olsson, art director Tim Bishop, account supervisor Ard Krak, advertiser’s supervisor Alexandra van Nieuwenhuyzen, and photographer Calle Stolze with producer Jan Willem Wiesenekker

The People in Need campaign won a Silver Outdoor Lion at Cannes International Advertising Festival in 2007.

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Location (Netherlands).

This entry was posted on Tuesday, July 15th, 2008 at 9:00 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Calle Stolze, Saatchi & Saatchi, Saatchi & Saatchi Netherlands

Posted in Inspiration, Print Press Posters Billboards

2 Responses to Cordaid Help for People in Need

1. shubu says:

   November 19, 2009 at 11:06 pm

   why is there a guy holding a purse? or is it really a girl? if its a girl they should of put someone who actually looks like a girl on there

   Reply

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