Melbourne public transport company Connex is hoping to keep building public support as the network of trains and lines grows in the future. A TV ad compares and contrasts the high tech service offered by Connex with a neighbourhood tractor and trailer operation.
Imagine if you had to move a city, take nurses to hospitals, school kids to schools, futures analysts to well, wherever it is futures analysts go. Imagine getting all these people, hundreds of thousands of them to where they needed to be. That’s what Connex does every day. It’s a big job and as Melbourne grows it’s getting bigger. Which is why we’re making changes to the network, adding more carriages, more staff and more services. You can see our new plan at connexmelbourne.com.au. Connex – we’re moving more people every day.
Click on the image below to play the video in YouTube
The Connex ad was developed at Leo Burnett Melbourne, by creative director Jason Williams, art director David Klein; copywriters Brendan Greaney and Andrew Woodhead; account service Michael McKeown and Nathan Kent; agency producer Mel Herbert.
Filming was shot by director Michael Spiccia via Goodoil Films, with producer Sam Long.
Sound was designed by Colin Simkins at Gusto Music.