Concordia Children’s Services in the Philippines ask the question, “If you don’t help feed them, who will?”, in a print advertisement featuring babies lined up as piglets with a sow. The organisation looks after abandoned babies in Manila. “Please call Concordia Children’s Services at (02) 713-3462 to provide help.”
The Piglets campaign was developed at Y&R Philippines, Inc., Makati City, by creative directors/copywriters Leigh Reyes, Patrick Low, art directors Trisha Uy, Shenguan Tan, Account Executives Kayen Zialcita and Hazel Biana. Production managers were Ariel Bautista, Jimmy Rozul.
Photography was provided by Raul Montifar, Makati City.