Companhia das Letras Pocket Books
(Average: 4.50 out of 5)
Loading ...Companhia das Letras in Brazil is promoting its pocket book collection with a print advertising campaign, featuring classic paintings retouched to include typical contents of pockets.
Edward Gibbon’s book, The Decline and Fall of the Roman Empire, is placed along side a cigarette lighter.
Franz Kafka’s book, The Trial, is placed alongside a large car key.
Jorge G. Castaneda’s book, Che Guevara, is placed alongside a strawberry sweet.
Credits
The Pocket campaign was developed at Almap BBDO Comunicações, São Paulo, Brazil, by executive creative director Marcello Serpa, creative directors Luiz Sanches, Dulcidio Caldeira, copywriter Renan Tommaso, art director Suzana Haddad, account supervisor Yoshito Saito and advertiser’s supervisor Joana Fernandes. Imagery is from Latin Stock.
The Roman Empire advertisement won a Gold Press Lion at Cannes 2008.
Neighbouring Posts
« « Gruen Transfer Payback Time | Harry Potter and the Half Blood Prince » »
Location 
(Brazil).
Posted in Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
sharon jones on O2 Surprises with Ducks: 
janet on Air Canada Go Far for Winter Olympics: 
Barry From Derby on O2 Surprises with Ducks: 
Miyojin on Sanyo Xacti for Underwater Titanic Photo: 
Eric on Teenage Affluenza Is Spreading Fast: 
Joe on Castrol Think with your Dipstick: 
Dean on What Goes Around Comes Around: 
Duncan on Pedigree Catch in Slow Motion: 
[...] Cia De Bolso: Objects of Pocket 1, 2, 3 AlmapBBDO, São Paulo Brazil (Media) [...]