The Inspiration Room

Companhia das Letras Pocket Books

Companhia das Letras in Brazil is promoting its pocket book collection with a print advertising campaign, featuring classic paintings retouched to include typical contents of pockets.

Edward Gibbon’s book, The Decline and Fall of the Roman Empire, is placed along side a cigarette lighter.

Franz Kafka’s book, The Trial, is placed alongside a large car key.

Jorge G. Castaneda’s book, Che Guevara, is placed alongside a strawberry sweet.

Credits

The Pocket campaign was developed at Almap BBDO Comunicações, São Paulo, Brazil, by executive creative director Marcello Serpa, creative directors Luiz Sanches, Dulcidio Caldeira, copywriter Renan Tommaso, art director Suzana Haddad, account supervisor Yoshito Saito and advertiser’s supervisor Joana Fernandes. Imagery is from Latin Stock.

The Roman Empire advertisement won a Gold Press Lion at Cannes 2008.

Neighbouring Posts

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Location (Brazil).

This entry was posted on Wednesday, July 30th, 2008 at 8:15 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Almap BBDO São Paulo

Posted in Inspiration, Print Press Posters Billboards

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1. Clio Print Award Winners 2009 | The Inspiration Room Daily says:

   May 14, 2009 at 9:06 am

   [...] Cia De Bolso: Objects of Pocket 1, 2, 3 AlmapBBDO, São Paulo Brazil (Media) [...]

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