Comments on: Commonwealth Bank Down Under

By: Kirsty

Kirsty — Wed, 28 Apr 2010 01:06:57 +0000

The girl in the CBA ads is ‘Tempany Deckert’. She played Selina in Home and Away and now does film stuff in the US and writes children’s books.

Cheers!

By: David Hulme

David Hulme — Sun, 17 Jan 2010 04:53:57 +0000

Which bank? Okay . . . now it is the Aussie bank that persists and persists with an American ad agency that has nothing to deliver but feeble stereotypes. It is the bank with a dogged commitment to cheap shots and low humour. It is the bank whose logo makes me cringe for the first time.

By: Rob

Rob — Fri, 15 Aug 2008 15:08:59 +0000

is Chloe from HOme and Away the girl in the new CBA ad????

By: Andrew Boulding

Andrew Boulding — Sun, 20 Jul 2008 02:13:36 +0000

is there a website you can direct me to for the CBA ad which features New Zealand as ‘shabangabang’? i love it and it’s no longer on TV. My mate and i quote it often. Thanks.

By: Davy

Davy — Sun, 09 Mar 2008 09:20:50 +0000

Commonwealth bank definately went backwards with this one. All this ad says is ‘look at us, we’re “wisely” funding YOUR money that we’ve been taking from you into making stereotypical ads that disgrace our own country’. They’re practically BEGGING for complaints. But hey, the company itself is pretty crap anyway, what more could you expect?

By: K Jones

K Jones — Wed, 27 Feb 2008 07:00:24 +0000

I dont have much to say about the add itself, but we are having arguments in our house as the who the female actress on th “Australian Side” is. Anyone able to solve the mystery??

By: A McLachlan

A McLachlan — Wed, 06 Feb 2008 04:28:45 +0000

J Mann, This CBA “ad” is load of unadulterated crap. I have seen it a few times on SBS and the more I see the more disgusting it becomes. The people that developed are all morons. How more Australian specific can one get? This is no artistic it is autistic.

By: hank

hank — Sun, 03 Feb 2008 12:20:37 +0000

“…it is really an advertising campaign about the artifices of advertising” oh spare me -- what is this filmschool? It should be about making me forget that the twats make several billion dollars profit a year from over charging me, not rubbing my face in it by pissing money up the wall on this crap.

I’m not buying into the whole local vs us agency or the hidden subtext -- I just think it’s a really unimaginative poor creative. If the only way the new agency can get an idea through is to boost the marketing teams ego by acknowledging they exist and indirectly putting them in the ad then it’s not exactly a strong start. I can hear the pitch now -- ‘I really like the tone of the Office and Extras and don’t think we should take ourselves too seriously etc and so on….’. If you want to see how to do this properly look up ‘Truth in Advertsing’ on youtube -- it’s where the ideas been ripped off from, but 3-4 years after the idea was fresh and no where near as sharp.

2/10

By: J Man

J Man — Sun, 03 Feb 2008 10:50:46 +0000

A McLachlan- Im not so sure its aimed at the Asian audience of the world. Parochial it may be, but being “Aussie” is definitely a strong motivator for a lot of Aussies.

Whether or not this ad hits that mark is another thing entirely, but I don’t quite understand the relevance to how other cultures look at themselves. Beyond this, its not actually the Aussies being parochial, but the US trying to tell Australians how they think they are perceived…

By: A McLachlan

A McLachlan — Fri, 01 Feb 2008 04:25:16 +0000

I have never seen such rubbish by a major bank in Australia. No international Bank would ever produce such parochial rubbish. This is the usual rubbish one would expect from people that have never lived overseas or have been educated in the finer art of business or the arts. This is what one would expect from people of the Keating Whitlam era of this country sad but true. I live overseas in Asia for 30 years and see this is just rubbish in the eyes of people in Asia. Shame. Thank goodness I am no longer a CBA shareholder and account holder.