Commonwealth Bank Americans just don’t get Cricket

Here’s the next instalment in the Commonwealth Bank advertising campaign, developed by Goodby Silverstein & Partners. Two US-based advertising creatives from fictitious agency Luke & Luke arrange to meet with Australian cricketer Mike Hussey and the Australian team in Adelaide for their research. The byline: “We love cricket so we sponsor it.” The campaign is online at

Luke and Luke in Commonwealth Bank ad

Two commercials, “Cricket Research” and “Cricket vs Sport” are supplemented by a “Behind the Scenes” film. Mike Hussey is asked, “Do people really like cricket?” If it was a sport then people might hurry?” And what if they rigged up a kangaroo with the full gear – batsman’s gloves, hat?

Bracken and Hussey in Commonwealth Bank ad


The Commonwealth Bank Cricket campaign was developed at Goodby Silverstein & Partners by executive creative directors Bill Chesley, Rich Silverstein and Steve Simpson, creative directors Rick Condos And Hunter Hindman, copywriters Pat McKay and Chris Beresford-Hill, art director Feh Tarty, and Will Hammond, agency producers Barbro Eddy and Jake Grand, account supervisors Brian Dunbar (AD), Mary Ferris and Sarah Davies (AM).

Filming was shot by director Eric Lynne via Partizan with producer Sheila Stepanek and director of photography Dion Beebe.

Editor was Adam Pertofsky at Rock Paper Scissors.