Commonwealth Bank Americans just don’t get Cricket

Posted on February 7, 2008 by Duncan

Here’s the next instalment in the Commonwealth Bank advertising campaign, developed by Goodby Silverstein & Partners. Two US-based advertising creatives from fictitious agency Luke & Luke arrange to meet with Australian cricketer Mike Hussey and the Australian team in Adelaide for their research. The byline: “We love cricket so we sponsor it.” The campaign is online at lovecricket.com.au

Luke and Luke in Commonwealth Bank ad


Cricket Research

Click on the image below to play the video in YouTube

Do people really like cricket? If it was a sport then people might hurry?

Bracken and Hussey in Commonwealth Bank ad

Cricket vs Sport

Click on the image below to play the video in YouTube

And what if they rigged up a kangaroo with the full gear – batsman’s gloves, hat?

Behind The Scenes

Click on the image below to play the video in YouTube

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Location Australia (Australia)

One Response to Commonwealth Bank Americans just don’t get Cricket

  1. Colin Campbell says:
    February 12, 2008 at 3:47 pm

    Cricket is way too boring for Americans. Just look at the Super Bowl. These are funny.

    Reply

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