Colour Blind Children in Malaysia

Malaysian oil and gas company Petronas worked with the Malaysian government to promote racial harmony in the context of Hari Merdeka, commemorating Malaya’s independence on 31 August 1957.

Tan Hong Ming and Umi Qazrina


“Hong Ming”, winner of a Gold Film Lion at Cannes 2008, is one of eight touching short films featuring Malaysian children found online at Petronas Merdeka 50. In this short film a young boy, Hong Ming, is interviewed in English about the girl in his life. He’s Chinese and Umi Qazrina is Malay, from the main ethnic group in Malaysia. The race ratio in Malaysia is 60% Malay, 25% Chinese, 10% Indians, the rest 5%.

“Our children are colour blind. Shouldn’t we keep them that way?”

Click on the image below to play the video in YouTube

See the ad online at Petronas Merdeka 50.

Credits

Tan Hong Ming and the rest of the campaign was developed at Leo Burnett Kuala Lumpur by executive creative director/copywriter Yasmin Ahmad, creative director/art director Tan Yew Leong, copywriter Yasmin Ahmad, agency producer Sheikh Munasar (Moon), account supervisors Yazmin Lim, Nur Dayana, Sham Razni.

Filming was shot by director Yasmin Ahmad via MHZ Film, Kuala Lumpur with producer Rosnah Kassim, director of photography Low Soon Keong, and editor Effendi at Mirage.

Tan Hong Ming won a gold at Andy Awards 2008, a silver at the One Show 2008, a gold at the Clio Awards 2008, and a gold at Cannes 2008.

  • muhammad

    For Color Blind people who is in Malaysia can contact : Stanley Tien an optometrist.

    I been visit him regards my colorblind problems, he been helpful and explain well regards my problems. He’s been trained in UK and is the only one who had a New color blind system in Malaysia. I been searching this system for a years time.

    He changed my life to more colors after a treatment and assessment with him.

    His contact is :

    Sun Time Optical
    No 1,Jalan Ros, 85000,Segamat,Johor
    email: stanley_tien85@yahoo.com

    I hope after you guys see him get a good treatment like me. I know how you feel, as my feeling is about the same to yours as a color blind people.