Colombian Red Cross Torso
Cruz Roja Colombiana, Red Cross in Colombia, encouraged blood donors with a print advertisement showing a woman and a man whose torsos intermingle. “Dona Sangre. Dona Vida” (Give blood, Give life).
The Torso ad was developed at Leo Burnett Colombia, Bogota, by creative director Rodrigo Davila, art directors Oscar Muñoz and Carlos Murad, account executive Camilo Plazas, copywriter Fredy Mendez, and photographer Monica Barreneche.