Coca Cola has launched a TV ad, “It’s Mine”, during the Super Bowl, showing a new angle to life on the Coke Side of Life. “It’s Mine” is a combination live action and computer generated spot set during the famous Macy’s Thanksgiving Day Parade. When a giant Coca-Cola contour bottle balloon joins the parade, a good-natured tussle ensues among the skyscrapers of New York as several well-known character balloons (Underdog and Stewie Griffin from Family Guy) vie for the floating Coke. In the end, the surprise victor shows that even a perennial underdog can triumph on ‘The Coke Side of Life.’
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Coca Cola It’s Mine was developed at Wieden+Kennedy by creative directors Hal Curtis and Sheena Brady, senior agency producer Matt Hunnicutt and account manager Ryan Peterson.
Filming was shot by director Nicolai Fuglsig via MJZ, director of photography Ellen Kuras, producer Emma Wilcockson, executive producer Robb Buono.
Editor was Russell Icke at The Whitehouse, with assistant editor Joanna Manning and post producer Justin Kumpata.
VFX was done at The Mill, by VFX supervisor/lead Flame artist Angus Kneale, VFX supervisor/CG artist Andrew Proctor, VFX supervisor/CG producer Asher Edwards, lead Flame artist Dan Williams, Flame artists Randy McEntee and Pheng Sisopha, assistant Flame artists Greg Gilpatrick, Anu Nagoraj, Suzanne Dyer and Elizabeth Koenig, CG supervisor/senior CG artist Ben Smith, CG artists Jong Jin Choi, Keith Kim, Glen Swetez, Rob Petrie, Kevin Ives, Justin Zurrow, Wyatt Savarese, Mike Panov, Joshua Merck, Dylan MAxwell, Douglas Luka, Vince Baertoen, Yann Mabile, Tomas Salles, Yorie Kumalasari, VFX producer Bethan Thomas, and colorist Fergus McCall.
Music (Rossini overture) and sound were put together at Stimmung, arranged by Robert Miller, produced by Kelly Fuller and designed by Gus Koven.
Color was mixed by Kevin Halpin. Starbound Entertainment, New Castle, PA, acted as a consultant on the balloons.