Clearasil May Cause Over Confidence

Clearasil continues to launch complexion-related products with the line “May Cause Confidence”. Teenagers and young adults are shown acting in ways normally unthinkable for people concerned about their appearance and image. The spots (excuse the pun) used here use voiceovers and information designed for the UK version of the campaign.

Clearasil May Cause Confidence


Cheek Rub

A young woman is so confident in her clear complexion that she feels free to rub her cheeks against the faces of those she meets throughout her day. An ad for Clearasil Skin Perfecting Wash.

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Mom

Two boys walk into the kitchen to find Ms Kelly in the middle of baking. What follows is an inappropriate pass that just goes to show the confidence given by using Clearasil Ultra treatment cream. A ad for Clearasil Deep Cleanse.

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Baby Photos

A young couple endure the girl’s mother bringing out her baby photographs. The embarrassment reaches its climax with the picture of her naked in the bath. “You should see me now”, says the girl to her boyfriend. “No….”, says the mother….

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Auditorium

A nervous mathematics lecturer is given a tip by one of his students. “If you need to picture me naked, feel free.” An ad for Clearasil Ultra.

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Credits

The Confidence campaign was developed at Euro RSCG New York by executive creative director Israel Garber, creative director Dave Arnold, art director Arlene Steinwald, copywriter Renny Maslow, agency producer JJ Lask.

Filming was directed by Brian Lee Hughes via OPC, Toronto.

Editor was Scott Gibney, at Outside Edit, New York.

Post-production (including audio) was done Berwyn Editorial, New York. Sound was designed and mixed by Phillip Loeb at Sound Lounge.

No Biterz Soundtrack and Lyrics

Music is No Biterz (No Biters) by Miss TK & The Revenge (MySpace)

Let me ask you
Do you think your feet don’t follow?
Talking with your mouth
But your head is hollow
Maybe when the circus comes
I’ll buy you bubble gum
Show you where to stand
Hold your hand
’til your mama comes

Let me ask you
Do you think your feet don’t follow?