Clarks Factory Makes Perfect Feet

Clarks in Australia is promoting good fitting shoes as a key factor in the shaping of childrens feet, in Perfect Feet, a television commercial. Unformed feet are taken through a process of fitting inside Clarks shoes, finally emerging as the natural feet with healthy toes in a scene reminiscent of a merry go round.

Unformed feet in Clarks Factory


The Perfect Feet ad was developed at CumminsNitro, Melbourne, by executive creative director Sean Cummins, creative director James Proctor, art director Carolyn Davis, copywriter Matthew Page, agency producer Jill Wheeler.

Filming was shot by Scott Otto Anderson via Independent Films with director of photography Oliver Lawrance and producer Florence Tourbier.

Editing was done at Guillotine. Post production was done at Fuel VFX. Sound was designed at Final Sound.

Unformed feet in Clarks Factory

Music, performed by Shugo Tokumaru, was the responsibility of Karl Richter at Level Two Music. Tokumaru is a Japanese singer/songwriter and multi-instrumentalist, whose style and influences incorporate elements of pop, folk and electronic music.