Clarks Factory Makes Perfect Feet
Clarks in Australia is promoting good fitting shoes as a key factor in the shaping of childrens feet, in Perfect Feet, a television commercial. Unformed feet are taken through a process of fitting inside Clarks shoes, finally emerging as the natural feet with healthy toes in a scene reminiscent of a merry go round.
The Perfect Feet ad was developed at CumminsNitro, Melbourne, by executive creative director Sean Cummins, creative director James Proctor, art director Carolyn Davis, copywriter Matthew Page, agency producer Jill Wheeler.
Music, performed by Shugo Tokumaru, was the responsibility of Karl Richter at Level Two Music. Tokumaru is a Japanese singer/songwriter and multi-instrumentalist, whose style and influences incorporate elements of pop, folk and electronic music.