Citroen is preparing the world for the new C4, with its new front end and dashboard revisions, with an upgraded Citroen Transformer television commercial.
This time, rather than dancing around the parking lot, or skating along a river, the Citroen Car bot is jiving through the streets of New York to the remixed sounds of the Saturday Night Fever hit, Staying Alive.
Click on the image below to play the video in YouTube
Credits
The Citroen C4 Transformer spot was developed at Euro RSCG, London, by art director Oliver Caporn, copywriter Justin Hooper, planner Ian Hilton.
Filming was shot by Jonas Akerlund via Soixan7e Quin5e with producer Christopher Thierry.
Editing was done by Paul Jones and Toby Aldridge at Moving Picture Company. Audio post production was done at 750 MPH. Visual effects were developed at Embassy VFX in Vancouver.
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Hi!
The remix of “Staying Alive” is by Klas Ahlund aka MC Lita (member of Teddybears http://www.myspace.com/teddybears