Citroen C4 Staying Alive

Citroen is preparing the world for the new C4, with its new front end and dashboard revisions, with an upgraded Citroen Transformer television commercial. This time, rather than dancing around the parking lot, or skating along a river, the Citroen Car bot is jiving through the streets of New York to the remixed sounds of the Saturday Night Fever hit, Staying Alive. The Citroen C4 Staying Alive commercial was directed by Jonas Akerlund, known for his robotics-themed film work.

Citroen C4 Carbot dancing in New York

Click on the image below to play the Citroen Staying Alive video.

Citroen C4 Staying Alive Credits

The Citroen C4 Staying Alive Transformer spot was developed at Euro RSCG, London, by art director Oliver Caporn, copywriter Justin Hooper, planner Ian Hilton.

Filming was shot by Jonas Akerlund via Soixan7e Quin5e with producer Christopher Thierry.

Editing was done by Paul Jones and Toby Aldridge at Moving Picture Company. Audio post production was done at 750 MPH. Visual effects were developed at Embassy VFX in Vancouver.