Citroen C4 Staying Alive
Citroen is preparing the world for the new C4, with its new front end and dashboard revisions, with an upgraded Citroen Transformer television commercial. This time, rather than dancing around the parking lot, or skating along a river, the Citroen Car bot is jiving through the streets of New York to the remixed sounds of the Saturday Night Fever hit, Staying Alive. The Citroen C4 Staying Alive commercial was directed by Jonas Akerlund, known for his robotics-themed film work.
Click on the image below to play the Citroen Staying Alive video.
Citroen C4 Staying Alive Credits
The Citroen C4 Staying Alive Transformer spot was developed at Euro RSCG, London, by art director Oliver Caporn, copywriter Justin Hooper, planner Ian Hilton.