Citroen Berlingo for Real Bosses

The Citroen Berlingo, the French panel van, is being promoted in a television advertisement produced in Spain. The vehicle is shown to be the choice of self employed tradesmen, people who answer to nobody.

Bosses in Citroen Berlingo TV advertisement

“Bosses, unlike workers, have big offices, rare pets, well worn classy furniture, big ergonomic armchairs and objects from exotic places as well as a little ball and club to fight off stress.”

“So who’s on the phone? His boss.”

Click on the image below to play the video.


The Bosses spot was developed at Euro RSCG Spain, by client contact Miguel Fernández y Marita Barandiarán, creative team Germán Silva, Ekhi Mendibil, Haitz Mendibil, Marga Lainez y Otilio González, agency producer Ana Gómez and client services director Marian Casado

Filming was shot by director Hugo Menduiña via Agosto, Madrid, with director of photography Juanmi Azpiroz, executive producer Rafa Montilla, and producer Victor Mata.

Postproduction and sound were the responsibility of Infinia, post production supervisor Sergi Roda, Flame artist César Sánchez, colorist JC Argueta, and sound designer Diego Ramirez.