Citroen Berlingo for Real Bosses
The Citroen Berlingo, the French panel van, is being promoted in a television advertisement produced in Spain. The vehicle is shown to be the choice of self employed tradesmen, people who answer to nobody.
“Bosses, unlike workers, have big offices, rare pets, well worn classy furniture, big ergonomic armchairs and objects from exotic places as well as a little ball and club to fight off stress.”
“So who’s on the phone? His boss.”
Click on the image below to play the video.
The Bosses spot was developed at Euro RSCG Spain, by client contact Miguel Fernández y Marita Barandiarán, creative team Germán Silva, Ekhi Mendibil, Haitz Mendibil, Marga Lainez y Otilio González, agency producer Ana Gómez and client services director Marian Casado
Postproduction and sound were the responsibility of Infinia, post production supervisor Sergi Roda, Flame artist César Sánchez, colorist JC Argueta, and sound designer Diego Ramirez.