China is Getting Ready for Amnesty International
Three print ads from Amnesty International Slovakia in September 2007 suggested ironically that China is getting ready (for the Beijing 2008 Olympics), in the disciplines of wrestling, shooting and boxing.
“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: www.amnesty.sk”
The China campaign was developed at MUW Saatchi & Saatchi, Slovakia, by creative director Rasto Michalik, art director Radim Blaho, copywriters Peter Izo and Matus Svirloch, with photographer Miso Bak from Hitchhiker Films.