China is Getting Ready for Amnesty International

Three print ads from Amnesty International Slovakia in September 2007 suggested ironically that China is getting ready (for the Beijing 2008 Olympics), in the disciplines of wrestling, shooting and boxing.

“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved:”

Chinese Government wrestling in Amnesty International print ad

Chinese Government shooting in Amnesty International print ad

Chinese Government boxing in Amnesty International print ad


The China campaign was developed at MUW Saatchi & Saatchi, Slovakia, by creative director Rasto Michalik, art director Radim Blaho, copywriters Peter Izo and Matus Svirloch, with photographer Miso Bak from Hitchhiker Films.

Via Osocio

  • st germain

    So real …

  • Alex

    they are ads.
    they are imagenation without reality

  • chooun

    without reality, It is not true~

  • chooun


  • chooun

    Welcome to China, one world one dream.Friendly

  • justice

    such disgusting wok i can say only , sorry mate

  • justice

    u have non sense of “Amnesty International” , and weaken concept of it . so, clear ur ass then grab pen to do ur work

    from other Graphic designer

  • All these photos have a meaning…….How do these pictures make you feel? Sad? Angry? Helpless? Appeal for human rights for china and other third world countries at