Child in the Rear Vision Mirror

Vereniging Verkeersslachtoffers, the Dutch Road Accident Victims Association, has a campaign warning against allowing children to be unrestrained passengers. Every month a child dies through not wearing a seatbelt in the back. In the rear vision mirror we see a child clothed in white, ready for burial.

Rear mirror child


The Rear Vision Mirror campaign was developed at Ogilvy, Amsterdam, by copywriter Edsard Schutte, art director Jan-Willem Smits, photographer Arno Bosma, with advice from Prof. J.L. de Kroes.

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