Chevy Malibu Baby

Here’s the new Chevy Malibu commercial released by GM on US televisions on Grammys night. “Baby” follows the life of a young girl living on a conveyer belt, looked after by her parents and GM production robots. Music is “Her Morning Elegance” by Oren Lavie.

Parents with baby in Chevy Malibu TV ad

Click on the image below to play the video.


The Chevy Malibu Baby spot was developed at Campbell Ewald.

Filming was directed by Joseph Kosinski via Anonymous Content with director of photography Claudio Miranda.

Post production was done at Digital Domain.

Lyrics from Her Morning Elegance

Sun been down for days
A pretty flower in a vase
A slipper by the fireplace
A cello lying in its case

Soon she’s down the stairs
Her morning elegance she wears