Chevrolet Get Real in response to Dancing Citroen
Chevrolet in Europe has launched its own take on the Citroen dancing transformer series, in which a driver becomes frustrated by his car’s obsession with break dancing. The owner of the dancing transformer is offered a ride in his colleague’s Chevrolet Aveo but the driver decides to wait. A decision he later regrets… The end tagline: “Get Real”.
Click on the image below to play the video.
The Chevrolet Aveo Get Real ad was developed at StrawberryFrog Amsterdam by executive creative director Richard Gorodecky, art director Heinrich Vejlgaard, copywriter Scott Smith, account director Alessandro Saccoccio, account manager Tommaso Calzolari planner Jeffre Jackson, agency producer Frank Van Ree.