Chanel No 5 The Film

Australian actress Nicole Kidman and Brazilian actor Rodrigo Santoro appeared in a two minute film (with 60 seconds of credits) promoting Chanel No. 5 perfume in 2004, a film directed by Baz Luhrmann, the director of Moulin Rouge.

Nicole Kidman in Chanel No 5 Film


Kidman plays the part of a seductive actress who flees the paparazzi. She jumps into a taxi and tells the driver to just drive. Sitting beside her is a young writer, a connection reminiscent of Moulin Rouge. What follows is a romance that leads to the pivotal moment – the look.

The Chanel No. 5 ad is said to have been budgeted at $102 million, including the creation of a necklace of 687 diamonds forming the iconic number 5.

Click on the image below to play the video in YouTube

Credits

The film concept was developed by Chanel art director Jacques Helleu.

Filming was shot in Sydney in 2003 by director Baz Luhrmann via Bazmark and Revolver Film with director of photography Mandy Walker, line producer Michael Ritchie, executive producer Anton Monsted, editor Daniel Schwarze.

Luhrmann was also director for William Shakespeare’s Romeo and Juliet, Moulin Rouge, Strictly Ballroom, and is soon to release his film, Australia.

Kidman and Santoro kiss on Chanel No 5 lights

Music is Claire De Lune By Debussy, performed by the Sydney Symphony Orchestra, arranged and conducted by English composer Craig Armstrong.

The five dresses worn by Kidman were designed by Karl Lagerfeld. Production and additional costumes were designed by Catherine Martin.

Visual effectgs were developed at Animal Logic, by a large team led by VFX supervisor Chris Godfrey and VFX produced

Behind the Scenes

Click on the image below to play the video in YouTube

The film had its world premiere on Australia’s Channel 9 television network on 5th October 2004. It was screened at the end of the popular television programme, A Current Affair. This was the first time the film had been shown to the public in its entirety.

The film was shown on Australian cinemas, as of Friday, 12th November 2004, and on Australian television, as of Sunday, 14th November 2004. “Chanel No. 5 The Film” – the half-hour “making of” documentary – premiered on Australian television at 10:30pm on Monday, 15th November 2004.

See Chanel No. 5 The Film in quicktime at Saville Productions.

Tourism Australia

Baz is currently working with DDB Australia to develop a campaign for Tourism Australia in conjunction with his new film Australia. Bruce Hunt from Revolver will be directing the commercial, with Mandy Walker returning as cinematographer, and of course Nicole Kidman will be at the centre of the film and promotion. The advertising campaign will be released in October at the same time as the film.

Vice chairman and national creative director Matt Eastwood has high hopes for the project. “Using Baz Luhrman to develop the TVC campaign is a major coup for Tourism Australia on so many levels. He is arguably Australia’s leading creative figure with a global reputation. It is a fantastic way to ensure the marketing campaign achieves huge levels of awareness and ties in brilliantly with the movie.”

  • AM

    Craig Armstrong is Scottish.