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CERCA Turn off the lights

CERCA, Children and Adolescents Center in Brazil, (Centro de Referencia da Crianca e Adolescente) used a print advertising campaign with a difference to help readers think twice about children being afraid of the dark. ““Pedofilia. Você pode não ver, más pode estar acontecendo” is translated in English as “Pedophilia. You might not see it but it could be happening”. The magazine advertisements featuring Emily, Peter and Annie were printed with florescent ink. When the lights are turned off readers are able to see the outlines of child abusers.

“Turn off the lights and help Emily overcome her fear of the dark”.

Credits

The Afraid of the Dark campaign was developed at Euro RSCG Worldwide, São Paulo by copywriter Rodrigo Senra, art director Daniel Poletto and Kleyton Mourão, associate producer Ingo Santos and photographer Geison Genga.

This entry was posted by Duncan on Saturday, November 1st, 2008 at 11:36 pm and is filed under Inspiration, Print. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Posted in Inspiration, Print

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2 Responses to “CERCA Turn off the lights”

CERCA - Turn off the lights | The Ad Feed November 4th, 2008 at 12:22 am

[...] Via The Inspiration Room Daily. [...]

Cannes Press Lions Winners 2008 | The Inspiration Room™ | Daily November 17th, 2008 at 7:20 pm

[...] CERCA - Emily, Annie, Peter, Euro RSCG Brasil, Sao Paulo [...]

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