The Inspiration Room

Centraal Beheer on Back of the Bus

Centraal Beheer Achmea scared the living daylights out of drivers in the Netherlands with this “Back of the Bus” advertisement. It appears as though the driver is looking at the front of a bus, and that the driver is not looking where he’s going. Drivers are encouraged to “Just Call Us”, or, in Dutch, “Even Apeldoorn Bellen”.

Credits

The Back of the Bus campaign was developed at DDB Amsterdam by executive creative director Martin Cornelissen, art director Marco Sluijter and Daniel Ashkol, copywriters Dieuwer Bulthuis and Maarten van Kempen, and photographer Ernst Yperlaan.

The campaign won Gold Outdoor Lion at Cannes and the Grand Prix for Outdoor at Eurobest Advertising Festival 2008.

Neighbouring Posts

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Location (Netherlands).

This entry was posted on Friday, December 5th, 2008 at 5:21 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Centraal Beheer, DDB, DDB Amsterdam, Ernst Yperlaan, Netherlands

Posted in Inspiration, Print Press Posters Billboards

Trackbacks/Pingbacks

1. Outdoor Lions at Cannes 2008 | The Inspiration Room™ | Daily says:

   December 7, 2008 at 9:32 pm

   [...] Centraal Beheer Achmea, Back of the Bus, DDB Amsterdam [...]

   Reply
2. Eurobest 2008 Winners | The Inspiration Room Daily says:

   October 4, 2009 at 3:05 pm

   [...] London Print: Pon’s Automobielhandel, Volkswagen Golf Product Recall, DDB Amsterdam Outdoor: Centraal Beheer Achmea, Back of the Bus, produced by DDB Amsterdam. Media: BBC IPlayer, Targeting the Zone of Disappointment, MPG, London [...]

   Reply