Centraal Beheer Achmea has another Appeldorn insurance moment in Adam and Eve. Eve wanders through the Garden of Eden, mesmerized by the beauty around her. When she meets Adam for the first time he looks stunning, at first. Rumour has it that the ad is not being broadcast due to sensitivities in the gay and religious communities.
Eve wanders through a grassy meadow and tropical garden, attracted by the sounds of a man. But when she finds her male counterpart not all is as she expected. The “Just call us” tagline used in Central Beheer ads suggests that there will be support in the moments when things just don’t go right.
Click on the image below to play the video in YouTube (HD)
The Central Beheer Adam and Eve ad was developed at DDB Amsterdam.