Lafarge Cemento Melon in Chile promotes its brand, Melon Extra, with two print advertisements in which tape rather than nails are used to attach a crucifix and a clock, objects found in most Chile homes.
The Melon Extra campaign was developed at La Mesa, Santiago, by executive creative director Sebastian Katz, creative group head/copywriter Raúl Torres and art director David Contreras.
(Chile) 
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