Cemento Melon makes Extra Strong Walls

Lafarge Cemento Melon in Chile promotes its brand, Melon Extra, with two print advertisements in which tape rather than nails are used to attach a crucifix and a clock, objects found in most Chile homes.

Melon Concrete Wall with Crucifix

Melon Concrete Wall with Clock


The Melon Extra campaign was developed at La Mesa, Santiago, by executive creative director Sebastian Katz, creative group head/copywriter Raúl Torres and art director David Contreras.

Filed under: Print