Cemento Melon makes Extra Strong Walls

Lafarge Cemento Melon in Chile promotes its brand, Melon Extra, with two print advertisements in which tape rather than nails are used to attach a crucifix and a clock, objects found in most Chile homes.

Credits

The Melon Extra campaign was developed at La Mesa, Santiago, by executive creative director Sebastian Katz, creative group head/copywriter Raúl Torres and art director David Contreras.

Neighbouring Posts

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Location (Chile).

This entry was posted on Monday, December 29th, 2008 at 8:30 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.