CDR Chess Table in Indonesia

Bayer Indonesia is promoting CDR (Calcium D Redoxin) with a print advertisement demonstrating the product’s capacity to build strong bones. Two men sit at a stone table playing chess, without the help of table legs…

“Fórmula huesos fuertes” or “Strong Bone Formula”.

Credits

The Chess Game ad was developed at JWT Jakarta by executice creative director Juhi Kalia, creative director Randy Rinaldi, art director Leonard Wiguna, copywriter Anton budi Santosa, agency producer Gina Virginia, photographer Peddy Clarissa and retoucher Kaisar.