Cathy Freeman Who Do You Think You Are?

Who Do You Think You Are?, the British genealogy television series, is being given an Australian flavour by SBS. Advertising the TV series is a print advertisement featuring Olympic athlete Cathy Freeman, symbolising the thousands of Aboriginal and white ancestors in her heritage.

Cathy Freeman and ancestors

Close Up

Close up we see the nude bodies of various hues making up the face of Cathy Freeman.

Bodies in Hair of Cathy Freeman

Bodies in Eye of Cathy Freeman

Bodies in nose of Cathy Freeman

The Australian version of Who Do You Think You Are features Freeman and five other Australian identities – actor Jack Thompson, singer Kate Ceberano, media personality Ita Buttrose, QC Geoffrey Robertson and sports commentator Dennis Cometti.

Credits

The Who Do You Think You Are campaign was developed at Razor, Sydney, by creative director/art director Josh Moore, copywriter Nigel Clark, agency producer Danielle Solden, photographer Andreas Smetana, with retouching done at Electric Art.

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  1. [...] West Perth Hasbro Tonka Toys – Opencut Sandpit, Opencut Building, Construction Sandpit – DDB Sydney SBS Who Do You Think You Are – Cathy Freeman & Ancestors – Razor Junior, Sydney SKY One Prison Break – Cottage – DDB NZ, Auckland The British Council Meet [...]



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