Who Do You Think You Are?, the British genealogy television series, is being given an Australian flavour by SBS. Advertising the TV series is a print advertisement featuring Olympic athlete Cathy Freeman, symbolising the thousands of Aboriginal and white ancestors in her heritage.
Close up we see the nude bodies of various hues making up the face of Cathy Freeman.
The Australian version of Who Do You Think You Are features Freeman and five other Australian identities – actor Jack Thompson, singer Kate Ceberano, media personality Ita Buttrose, QC Geoffrey Robertson and sports commentator Dennis Cometti.
The Who Do You Think You Are campaign was developed at Razor, Sydney, by creative director/art director Josh Moore, copywriter Nigel Clark, agency producer Danielle Solden, photographer Andreas Smetana, with retouching done at Electric Art.