Carlsberg Goal Celebration

Carlsberg sponsorship of the British Football Association is marked with a humorous TV advert combining acrobatics and soccer. Carlsberg don’t do goal celebrations but if they did they’d probably be the best goal celebrations in the world.

Carlsberg Goal Celebration

Goal celebrations seem to be getting more extravagant every season. But when it’s a Carlsberg football team that’s just scored, you know that it’s going to celebrate in a very special way indeed. The players in our team might not be the finest physical specimens in the world, or at the peak of their prime, but when they start doing flips, tumbles and somersaults, we realise that this is not your average Sunday league team. And that’s nothing compared to the finale: a five-level human tower, featuring players suspended upside down on the shoulders of the others, while the goal scorer himself balances on the very top, pulling his shirt over his head. A goal celebration to outdo all others. “Carlsberg dont do goal celebrations, but if we did, they would probably be the best goal celebrations in the world.”

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The Goal Celebration ad was developed at Saatchi & Saatchi UK, by creative partner Paul Silburn, copywriter Paul Ewen, art director Phil Clarke, agency producer Rebecca Williams.

Filming was shot by Daniel Kleinman via Rattling Stick, with director of photography Dennis Crossan and producer Johnnie Frankel.

Editor was Steve Gandolfi at Cut & Run, London. Post production at Framestore CFC, London. Audio post production was done at Wave Studios, London.