Cape Union Mart Deal for Adventure Tourists

Cape Union Mart, a retailer in South Africa, advertised a special finance deal on the store card with a humorous print advertising campaign with the tagline, “55 Days to Pay or Never At All”. Keep an eye out for a lioness, crocodile, tree snake and a great white shark.

Lioness in Cape Union Mart print advertisement


Crocodile in Cape Union Mart print advertisement

Tree snake in Cape Union Mart print advertisement

Shark in Cape Union Mart print advertisement

Credits

The campaign was developed at King James, Johannesburg, by creative director/copywriter/art buyer Matthew Brink, creative director/art director/typographer/art buyer Adam Livesey, photographer Clive Stewart, art buyer Andrea Davies, retoucher Rob Frew.

  • JC

    Wow pay or die, hmmmm I just won’t get involved