Canon Ixus Image Stabilizer
The Canon Digital Camera IXUS 75’s image stabilizer is promoted in Thailand with a series of photographs showing fast moving subjects, a cheetah, baseball player and woman in a rock concert, held in place by props. The camera produces a steady shot with ISO 1600 auto shift mode.
The Canon Ixus campaign was developed at Dentsu Thailand, Bangkok, by executive creative director Warunee Tanakijchumroon, creative director Nisa Mujjalintrakool, copywriter Napapatch Kantasil, art director Sirode Siramanon, Thongrob Chantarak, and Panote Wangchaiya , account supervisor Saharach Prayuravongse, advertisor’s supervisor Warin Tuntipongpanit, and photographer Chub Nokeaw.
The campaign won a Silver Press Lion at Cannes International Advertising Festival, 2008.