The Inspiration Room

Cancer Council Mole

The Cancer Council Victoria commissioned an unusual press advertisement in Australia, with a black mole printed over one of the ‘grab marks’ in the margin at the bottom of the page. The text read, “If your mole starts to feel like this see a doctor. If a flat mole becomes raised, get it checked.” The advertisement won two Caxton awards for excellence in newspaper advertising in November 2008.

Credits

“Mole” was developed at The Campaign Palace by creative director Tony Leishman, art director Ben Green, copywriter Pat Lennox, typographer Sam Scherma.

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Location (Australia).

This entry was posted on Monday, November 17th, 2008 at 10:42 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Cancer Council Victoria, The Campaign Palace

Posted in Inspiration, Print Press Posters Billboards

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1. Clio Print Award Winners 2009 | The Inspiration Room Daily says:

   May 18, 2009 at 8:01 am

   [...] The Cancer Council Victoria: Mole (Public Service) The Campaign Palace, Melbourne, Australia [...]

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